What is Lauren Riihimaki Net worth?

Lauren Riihimaki’s estimated net worth is $1 million. Read to know how we have calculated her net worth, earnings from YouTube and other income sources.

Quick Intro

Lauren Riihimaki is a Canadian YouTuber who is best known for uploading fashion advice and DIY videos in her channel, LaurDIY. Lauren started the channel on Dec 2, 2011. Since then, she has earned more than 8.52 million subscribers. Also, her channel has garnered a total of more than 399 million views as well. Besides YouTube, she has lots of fan followings on her other social media platforms. Also, she has more than 4.4 million followers on her Instagram alone at the time of writing this article.  She has been featured in Seventeen magazine on several occasions. In 2017, she made her film debut in Tyler Perry’s Boo 2! A Madea Halloween. 

How does Lauren Riihimaki earn from YouTube?

Before making any calculations, we would like to make a statement that, the genuine calculations given below are made from the beginning of Lauren Riihimaki’s YouTube career. The estimation is not made on flawed guessing but, rather on concrete facts and figures collected directly from Lauren’s YouTube details. Now let us take you to the journey full of numbers and ultimately know Lauren Riihimaki’s YouTube earnings.

Now, let us get started with the facts and figures. At the time of writing this article, Lauren Riihimaki has exactly 8.52 million subscribers. Lauren has been consistent in uploading videos, with over 269 on her YouTube closet. These videos have earned more than a whopping 399,223,078 views till now.

WAIT, now comes the crucial piece of information which you should definitely know to understand the meaning of the results and estimation of Lauren’s YouTube earnings below. 

First off, YouTube pays YouTubers by placing a piece of ads while the viewers watch their videos. Do you remember the annoying ads popping all over your face?

(Image source: parqamarketing.com)

Yup, that is the main source of their income and earnings. For every 1000 views, advertisers pay an average of $2 – $5, which varies factors such as devices, location, types of ads, user engagement, and many more. Now, YouTube takes its cut of 45% of the overall advertising revenue. 

For example: if an advertiser paid the average $5 CPM (Cost per 1000 views), YouTubers get 55% of $5 = $2.75, and the remaining $2.25 goes to Google (45%). Hope it clears the general idea of the YouTube earning system. 

What is Lauren Riihimaki earnings from YouTube?

FINALLY, let’s know what you have been waiting for.

As mentioned above, the total video view from the beginning is 399,223,078. So, now dividing it by 1000, the total number of 1000 views is 399224. 

Now, by taking an average of $3 per 1000 views, the total YouTube earnings is $1,197,672. 

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HOLD ON? NO TAX FOR YOUTUBERS?

Does any Government leave a person who earns from any sources? – A BIG NO. Generally, YouTubers fall into the category of people who are self-employed. 

According to medium.com, YouTubers fall into the category of 20% tax bracket as self-employed individuals. 

So, deducting 20% from the above results, Lauren Riihimaki’s estimated YouTube earnings is $958,138. 

Other Income

Sponsorship: As Lauren has more than 4.4 million followers on her Instagram account, advertisers pay a certain amount for the post they make. Considering Lauren’s latest 15 posts, the average engagement rate of followers on each of her post is 1.80%. 

Thus, the average estimate of the amount Lauren charges for sponsorship is between $8,870 – $14,783.

Merchandise: As a popular YouTuber, many of her fans and viewers have demanded her own merchandise. 

Fortunately, she has provided his own merchandise which is sold through, Laurdiy.com. At the moment, she mostly sells custom-made T-shirts, hoodies, and other accessories with various stickers and prints. 

The prices of the merchandise range from $24 – $50 which is very affordable and gets ‘sold out’ time and again.

Thus, after all the facts and figures explained above, and adding up his YouTube earnings and other income streams, her net worth is $1 million.  Also Read: XP to Level 3 Net Worth and Earnings