Facts about Summer McKeen

Summer McKeen Net Worth: $600,000

Summer McKeen is an American YouTuber who is best-known for uploading makeup tutorials and tricks, beauty tips, product reviews, and travel vlogs in her channel, Summer Mckeen. Summer started the channel on July 5, 2012. Since then, she has earned more than 2.33 million subscribers. Also, her channel has garnered a total of more than 175 million views as well. Besides YouTube, she has lots of fan followings on her other social media platforms. Also, she has more than 2 million followers on her Instagram alone at the time of writing this article.  She also appeared in popular web series Afterschooled.

Summer McKeen’s YouTube Earnings Calculation

Before making any calculations, we would like to make a statement that, the genuine calculations given below are made from the beginning of Summer McKeen’s YouTube career. The estimation is not made on flawed guessing but, rather on concrete facts and figures collected directly from Summer ’s YouTube details. Now let us take you to the journey full of numbers and ultimately know Summer McKeen’s YouTube earnings.

Now, let us get started with the facts and figures. At the time of writing this article, Summer McKeen has exactly 2.33 million subscribers. Summer has been consistent in uploading videos, with over 330 on her YouTube closet. These videos have earned more than a whopping 175,715,186 views till now.

WAIT, now comes the crucial piece of information which you should definitely know to understand the meaning of the results and estimation of Summer ’s YouTube earnings below. 

First off, YouTube pays YouTubers by placing a piece of ads while the viewers watch their videos. Do you remember the annoying ads popping all over your face?

(Image source: parqamarketing.com)

Yup, that is the main source of their income and earnings. For every 1000 views, advertisers pay an average of $2 – $5, which varies factors such as devices, location, types of ads, user engagement, and many more. Now, YouTube takes its cut of 45% of the overall advertising revenue. 

For example: if an advertiser paid the average $5 CPM (Cost per 1000 views), YouTubers get 55% of $5 = 2.75, and the remaining 2.25 goes to Google (45%). Hope it clears the general idea of the YouTube earning system. 

FINALLY, let’s know what you have been waiting for.

As mentioned above, the total video view from the beginning is 175,715,186. So, now dividing it by 1000, the total number of 1000 views is 175,715.186. 

Now, by taking an average of $3 per 1000 views, Summer McKeen’s YouTube earning is $527,145.558. 

ALSO READ: Net Worth of The Ace Family

HOLD ON? NO TAX FOR YOUTUBERS?

Does any Government leave a person who earns from any sources? – A BIG NO. Generally, YouTubers fall into the category of people who are self-employed. 

According to medium.com, YouTubers fall into the category of 20% tax bracket as self-employed individuals. 

So, deducting 20% from the above results, Summer McKeen’s estimated YouTube earnings is $421,716.4464 (Approx. $420,000). Now, this is the closest estimation of Summer McKeen’s YouTube earnings that you possibly could get in the entire Internet. 

Other Income

Sponsorship: As Summer has more than 2 million followers on her Instagram account, advertisers pay a certain amount for the post they make. Considering Summer ’s latest 15 posts, the average engagement rate of followers on each of her posts is 14.52%. 

Thus, the average estimate of the amount Summer charges for sponsorship is between $438.75 – $731.25.

Merchandise: As a popular YouTuber, many of her fans and viewers have demanded her own merchandise. 

Fortunately, she has provided his own merchandise which is sold through, teespring.com. At the moment, she mostly sells custom-made T-shirts, hoodies, and other accessories with various stickers and prints. 

The prices of the merchandise range from $5-$25 which is very affordable and gets ‘sold out’ time and again.

Summer McKeen’s Net worth

Thus, after all the facts and figures explained above, and adding up his YouTube earnings and other income streams, Summer McKeen’s estimated net worth is $600,000. Even after all these explanations and calculations, if you don’t believe it then, “GOD BLESS YOU!”